Douglas Coupland’s Classic OG Aphroisms

Walking with Cheryl part way to Dawson this morning we passed the CCA museum and she pointed out a series of colourful small text panels attached to the front gate. She mentioned the artist, author Douglas Coupland, and his series, Slogans for the 21st Century. He has been making them since 2012 apparently and  they have been touring  major centers in North America and Europe since.

Coupland states, “If you were to attach a stick to each of these slogans and carry them in the street, would they read as protest or would they read as complicit guilt? For example, twenty years from now, were I to look at a picture of someone holding up a slogan reading ‘being middle class was fun,’ would that read as heartbreaking prescience or as rational acceptance of a by-then sociological certainty?”

1 Comment

  1. “Knowing everything turns out to be slightly boring”, “Waiting for the singularity is getting dull” and “being middle class was fun” resonate nicely for me.

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